Frosted Flakes? WTF?

Soooo. Now that Michael Phelps [AKA Mr. "12,000 Calories A Day"] is all big and popular, you know he has a lot of business opportunities.
Everyone wants him to go with them. As usual. Of course.
And, being an athlete, you'd expect him to go with something pertaining to the sport, or at least something somewhat health-conscience.
Right?
No, of course not.
He's going to be on a cereal box.
Which isn't so out of the ordinary.
Only thing is, the cereal box he's going to be on is Frosted Flakes.
Good old box of sugar being covered in an Olympic-medal winning swimmer.
Yep. That'll get the kids out of their A.D.D for sure.